Vans
Brand
Campaign
2020
In 2020 we took the opportunity to define “Off The Wall” by diving deep into the stories of skateboarders that embody that creative spirit every day: The Skate Witches, a community of female and non-binary skaters in North America who didn’t see themselves reflected in traditional skate media, so took it upon themselves to create it; Skateboarding in Beijing, where Skateboarding faces unique cultural hurdles, yet also finds an upcoming generation that’s supported in all new ways; and Szaber Bowl, a forgotten construction site in the heart of downtown Warsaw that fostered a tight crew of local skaters to take the project over for themselves.