OTW Launch
Paris Fashion Week
2023

On the banks of the Seine, Vans unveiled its new pinnacle category called OTW with a week-long event showcased a new vision for the pinnacle category, pushing boundaries for the brand and connecting with an aspirational audience through art, design, and its deep roots in skateboarding.

The experience centered around a monolithic installation that blurred the lines of skateable sculpture and a reimagining of a runway show, bringing the audience up close to some of the world’s most influential skateboarders and new yet-to-be-released product. Created in collaboration with Playlab Inc and California Skateparks, drawing inspiration from the nearby Louvre and the brand’s iconic checkerboard.