Target
Back To
School

Back to School is all about details: from the supplies list, to style points, to price tag. This campaign positioned Target as the place to get everything parents need, plus all the things kids just couldn't live without.

This campaign included the launch of Target’s “Buy One, Give One” school supplies program, which included a $25M give-back to schools in need, plus an opportunity for consumers to pitch in - for every school supply item purchased, Target would donate another of the same item to local schools, nationwide.