Executive creative leader. I shape brands, build creative organizations, and make work that earns attention + drives results.
Formerly VP, Global Creative at Vans, Head of Creative at REEF, and over 10 years agency-side at 72andSunny before that.
Concept to full-funnel creative ecosystems. In-house teams to agency partners. Still very much in the work.
Shapes the occasional surfboard.
CASE STUDIES
Reigniting a Latent Icon
REEF didn’t need reinvention. It needed to rediscover what made it iconic, then make it relevant to today’s consumers. read more
Reef
2025
Sonic Souvenirs + The Mikey February Collection
Seeing separate workstreams as one bigger brand story. read more
Vans
2021-2022